Fitness and athletic apparel firm Lululemon will acquire at-home fitness tech firm Mirror in a deal worth around US$500m (€446m, £407m). Jamel Toppin for Forbes. The purchase will be paid from Lululemon’s primary sources of liquidity, including … Mirror, an interactive in-home fitness experience. Shop Girls' We Made Too Much. Here's how the LULU charts look. Bevor ich auf den jüngsten Deal eingehe, möchte ich Ihnen die US-Firma Lululemon gerne näher vorstellen. Shop Women's We Made Too Much . The free space that isn't already occupied by our bed is now a designated yoga spot, the empty few feet between our couch and TV now exists as a cardio zone, and streaming virtual classes are our new workout routines. Lululemon Athletica  (LULU) - Get Report shares are off the highs of the day, but still up about 6%, after the athleisure-apparel company agreed to buy at-home fitness company Mirror for $500 million. lululemon athletica's (NASDAQ:LULU) $500 million acquisition of the MIRROR home interactive fitness brand made some waves in the athletic world when it was announced on June 29. It also cleared downtrend resistance. While home gyms and workouts have been on the rise for a while now, they have been more popular than ever due to COVID-19 shutting down gyms for nearly four months. In short, watch $320 to $325 on the upside and the 20-day moving average on the downside. Women's; Men's; Accessories; Shop We Made Too Much. Lululemon said that the move would allow it to bring more content to consumers via brand ambassadors for both companies. Receive full access to our market insights, commentary, newsletters, breaking news alerts, and more. Summary. The all-cash deal lands Lululemon an up-and-coming workout company that enables customers to participate in live classes from the comfort of their homes. Lululemon Athletica Inc. has entered into an agreement to acquire in-home fitness company Mirror. It follows a $1 million investment that the yoga-inspired athletic and athleisure brand made in Mirror last year. With the use of a companion app, it streams live and on-demand fitness classes directly onto its reflective surface. Karlie Kloss and Creative Agency founder Kevin Huvane are also investors. Sign In; … “The acquisition of MIRROR is an exciting opportunity to build upon that vision, enhance our digital and interactive capabilities, and deepen our roots in the sweatlife. In a move that caught much of the world off guard, athleisure giant Lululemon announced plans this week to buy home-exercise technology startup Mirror for an impressive $500 million.. Lululemon stock is jumping after the company's $500 million deal for Mirror. Mirror is an interactive workout platform which provides live and on-demand fitness classes – as well as personal training – in a variety of workout genres. Vincent Plana | Jul 3 2020, 4:49 pm. Mirror Combo is LuluLemon in Peloton’s Eye. Subject to customary closing conditions, the deal is expected to close in the next several weeks. Fitness and athletic apparel firm Lululemon will acquire at-home fitness tech firm Mirror in a deal worth around US$500m (€446m, £407m). My Shop Preferences. However, $290 filled the role, acting as support on two different occasions during June after acting as resistance in late May. The company came out of stealth. Here's how the LULU charts look. Paragon of yoga wear Lululemon Athletica has agreed to acquire up-and-coming exercise company Mirror in an all-cash deal. Mirror founder Brynn Putnam, as seen in our Forbes magazine feature on the startup. Action Alerts PLUS is a registered trademark of TheStreet, Inc. Shop Men's We Made Too Much. Here's a little mood boost whilst you wait for the next big event. The $34 million Series B-1 brought in $34 million for the New York startup’s $1,495 reflective guided workout machine, valuing the startup at around $300 million. A brand now owned by the fitness apparel company, lululemon, Mirror sells a $1,500 smart workout machine that aims to bring the advantages of a brick-and-mortar fitness studio into the comfort of your home. Lululemon stock is jumping after the company's $500 million deal for Mirror. Lululemon, Mirror, & ALL The 2021 Deals On Fitness Favorites. Mirror founder Brynn Putnam was a Lululemon ambassador. There’s stiff competition in the category of connected fitness slabs, including Tonal and Tempo, but Mirror continues to be the biggest name of the bunch. The free space that isn't already … (Mirror’s founder, Brynn Putnam, is a former Lululemon … The two companies have a relationship dating back to late last year, when Lululemon become an investor in Mirror. Near this level, Lululemon stock will find the 161.8% extension. So far, so good, if we’re basing those observations on the stock price alone. There’s stiff competition in the category of connected fitness slabs, including Tonal and Tempo, but Mirror continues to be the biggest name of the bunch. Lululemon will fund the acquisition from existing liquidity. Begin Slideshow. The acquisition, when completed, will be the first for Lululemon. Lululemon successfully … Lululemon Buys Interactive Home Fitness System Mirror for $500 Million The deal is expected to close in the second quarter of fiscal year 2020 with Mirror … lululemon athletica inc. (NASDAQ:LULU) today announced that it has entered into a definitive agreement to acquire MIRROR, a leading in-home fitness co The acquisition of Mirror was an extremely smart business strategy for Lululemon. If that happens, the stock may find itself in a new bullish uptrend, potentially putting the $350 mark in play. Shares of Lululemon were working off the impact of a somewhat disappointing earnings report. Lululemon is buying at-home fitness company Mirror for $500 million, a deal that aims to capitalize on pandemic-fueled upheaval in the fitness and retail industries. Mirror is an interactive workout platform which provides live and on-demand fitness classes – as well as personal training – in a variety of workout genres. The shares had surged to records ahead of the print. Mirror; Sign In; 0; lululemon. Lululemon today announced plans to acquire home exercise startup Mirror for $500 million. The company came out of stealth onstage at TechCrunch Disrupt in 2018. Comparing Mirror and Peloton, we can see Mirror’s edge when it comes to pricing and options. Free Shipping. The company offers a mirror that turns into an interactive home gym. Mirror will operate as a standalone company within Lululemon and retain its chief executive following completion of the deal, the companies said Monday in a statement. LULU's deal with Mirror provides a catalyst for both entities to execute their existing long-term growth plans. In mid-June, Lululemon stock corrected lower on earnings. forbes.com Lululemon Promo Codes | 50% Off In December 2020 | Forbes. On the downside, see that Lululemon holds the 20-day moving average. This level served as resistance ahead of earnings and will be a tough nut to crack for the bulls. Now they're jumping, and let’s see what the charts look like. Mirror has been viewed by many as an alternative to Peloton’s wildly popular connected machines. See All Slides. For the quarter, the company missed on revenue estimates. While the 20-day initially acted as support, it failed to buoy the share price later in the month. Image courtesy of MIRROR “In 2019, we detailed our vision to be the experiential brand that ignites a community of people living the sweatlife through sweat, grow and connect. The Mirror deal fits in with Lululemon’s expansion into experiences, and continues the company’s long-time marketing playbook that promotes the brand by giving product to “global ambassadors” — usually local athletes and yoga instructors. My Account My Account. The deal is … In a way, it’s not unlike Peloton  (PTON) - Get Report, the stock of which has flourished as investors flock to stay-at-home businesses. Below that figure puts $290 back in play, followed by the 50-day moving average and possibly the $260 breakout level. Fitness startup Mirror nears $300M valuation with fresh funding, “In 2019, we detailed our vision to be the experiential brand that ignites a community of people living the sweatlife through sweat, grow and connect,” CEO Calvin McDonald said in a press release tied to the news. 3 min read. This provides a high-level perspective on where they see Lululemon going in the long term and why the Mirror deal made sense. Even when they begin to reopen in different locales, it seems many will be wary of returning to a potentially high-risk enclosed space, so long as the virus continues to spread. The past year saved us major $$$ in monthly membership fees by forcing us to take our fitness journies into our hands. Lululemon investors are hoping that the Vancouver company can ride a similar wave of momentum with Mirror. Lululemon is acquiring the in-home fitness company Mirror for $500 million, the retailer announced Monday. Should that nut be cracked, the bulls need to see Lululemon rotate over and close above the monthly high, which sits at $324.76. Less stress, more sweat. We look forward to learning from and working with Brynn Putnam and the team at Mirror to accelerate the growth of personalized in-home fitness.”. The company has raised a total of $74.8 million from investors, including Point72 Ventures, Spark Capital, First Round Capital, Lerer Hippeau and BoxGroup. Lululemon today announced plans to acquire home exercise startup Mirror for $500 million. lululemon sale. The COVID-19 pandemic has severely limited workout options for many across the world, and the continued closure of gyms has prolonged the problem. Yoga-pants retailer Lululemon Athletica Inc. agreed to buy Mirror, a maker of in-home fitness equipment, for $500 million, broadening a partnership that began last year as … After climbing toward $320, though, the shares were rejected. Lululemon Athletica has announced that it has entered into a definitive agreement to acquire Mirror, an in-home fitness startup that sells a wall-mounted device that streams live and pre-recorded classes.. (Mirror/Twitter) Lululemon has announced that it has acquired Mirror, an in-home fitness company, for a purchase price of $500 million. 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